We all strive to find and add unique shoes to our wardrobes, now you can design your own.
When you receive a compliment on your newly designed, one of a kind shoes, you can launch into a whole story about their origin and feel a sense of pride that, no matter how cool other people find them, nobody else can actually have your shoes.
Nordstrom is doubling-down on its commitment to customizable shoe brand Shoes of Prey. The brand allows customers to design their own shoes from trillions of different combinations of colors, styles, materials and heel heights. They just announced they raised $15.5 million from investors in its latest round of funding, according to Cameron Wolf at racked.
The group of investors includes the massive department store along with Greycroft, which previously threw its financial support behind fashion startups like Trunk Club, The RealReal, and Baublebar, according to Fashionista. The department store launched six Shoes of Prey Design Studio shops in its stores a year ago and the brand is available on Nordstrom.com, which Shoes of Prey described as “an important new sales channel” for the company.
List Of Shoes Of Prey Design Studios At Nordstroms:
At your personal in-store appointment, a stylist will guide you through the entire design process—from choosing your style, heel height and color to sizing and special add-ons. At long last, your perfect shoe is just a few iPad strokes away.
Shoes of Prey says in a press release that it plans to ramp up its presence at retail stores. The brand will also use the new money to expand the capabilities of its factory in China.
According to Fashionista, the brand might also use the funding to expand its product offerings to categories like handbags and small leather goods. “Further expansion” is in the works, the brand told Fashionista, but there’s no timetable on those developments as of now.
If you’re not familiar with Shoes of Prey, here is how the design process works:
- Choose from 12 shoe styles, ranging from ballet flats and loafters to boots and stilettos.
- Choose from a variety of materials, styles, heel heights and types, and extra details, like trims, to design a shoe that’s uniquely yours.
- Order and enjoy!
You can also design your shoes online!
Check out this related article: Beautiful Custom Made Shoes for Women
Learn how they make custom shoes and watch a short introductory video of Shoes Of Prey.
Have you designed your own shoes At Nordstrom or on the Shoes of Prey website? Leave us a comment below.